Project 2 | Narrative Sequence

Project 2 | Narrative Sequence

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Accompanying Statement At the end of the day, a foul and sickening toad resides in each and every one of us. A symbol of the things that hold us back, the toad carries different meanings for different individuals. We obsess over motivational quotes and success stories in a bid to rid ourselves of our toad, but are ultimately

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W11 Lecture | Visual Perception and Gestalt

W11 Lecture | Visual Perception and Gestalt

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This week, we touched on Gestalt theory. Five design principles derive from this theory: proximity, similarity, continuity, closure, figure and ground. Each principle

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Project 1b | Advert Sequence

Project 1b | Advert Sequence

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Original Images: Advert Sequence:  Landing On The Donut Planet (because Dunkin' Donuts are out of this world) Combining Dunkin's style of fun and

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Project 1b | Magazine Research

Project 1b | Magazine Research

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About Betty:  "Betty’s philosophy is for people to embrace who they are and celebrate it...Empowering and unifying women with a youthful state of

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W10 Lecture | Layout Typography Design Process

W10 Lecture | Layout Typography Design Process

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This week, we touched on typography and layout. Here, I will share some of my favourite examples that I have came across in

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W9 Lecture | Corporate identity, image and brands

W9 Lecture | Corporate identity, image and brands

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This week, we touched on the importance of Corporate Identity (CI). CI is what makes a company unique and special. Components of CI

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Brand Research | Dunkin' Donuts

Brand Research | Dunkin' Donuts

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- THRILLIST The Dunkin' Story: "In 1950, Bill Rosenberg opened the first Dunkin’ Donuts shop in Quincy, Massachusetts USA. Dunkin’ Donuts licensed the first

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