W11 Lecture | Visual Perception and Gestalt

This week, we touched on Gestalt theory.

Five design principles derive from this theory: proximity, similarity, continuity, closure, figure and ground. Each principle employs different methods to create unity within the whole.

The short quiz on Gestalt theories allowed me to gain a better understanding through application.

Here are some really interesting examples I found:

 


This logo demonstrates the Gestalt principle of closure as it is not complete but the viewer is still able to perceive or "fill in" the rest in their mind.

CONVERSATION

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